Restaurant operators Multi-site venue owners across urban and regional areas urban and regional areas are adopting hospitality-specific CRM systems CRM platforms to drive repeat visits drive repeat visits.
Unlike generic software, restaurant-specific customer platforms restaurant-specific customer platforms focus on visit frequency visit frequency to trigger marketing trigger marketing.
At aspirehospitality.com.au aspirehospitality.com.au, we deploy, configure and optimise CRM systems deploy, configure and optimise CRM systems to suit each brand’s tech stack and operations style, offer, and team workflow.
Common CRM features for hospitality:
* Birthday and re-engagement triggers Email marketing flows
* First-party data capture First-party data capture
* NPS tools NPS tools
* VIP lists Segment-based offers
Why venues need CRM:
* Walk-ins are unpredictable Ad costs are rising
* Loyalty lowers hospitality staffing software Australia CAC Rebookings outperform new leads
* Personalisation drives spend Hospitality is relationship-based
Case studies:
* Regional hotel grew events bookings via birthday triggers CBD restaurant lifted return bookings 61% with automated CRM flows
* Quick-service venue reduced churn by 28% using CRM segmentation Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Inconsistent data across bookings Too many guest channels, no single view
* No link between bookings and marketing Offers not reaching the right guests
CRM platform functions deployed by Aspire CRM experts aspirehospitality:
* Email + SMS journeys Segmentation based on real spend
* Marketing campaign dashboards Guest tagging and preferences
* Visibility across venues Integration with booking tools
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "how to retain diners"
* "restaurant guest engagement platform"
Start here:
* {Visit the CRM strategy hub
* Book a 1:1 consult
* Grow retention
Aspire Hospitality —
hospitality CRM experts.